What Are You Trying To Do?
June 27th, 2007First, I want to welcome you to my blog. I want to share what I have learned about websites that generate cash. These posts will serve as a reference that you can look back to as needed.
One of the things you need to consider when developing a cash-generating web site is what purpose you intend for the site. This is important because it will determine where you will be placing your cash-generating units.
For example: If the purpose of your site is strictly Adsense, you will definitely want your ad unit to appear “above the fold” so the Adsense ads are the first thing your visitor sees. This means your ads appear somewhere above the bottom of the typical monitor. The ad block can either appear before your content, or you might try placing it among the content so it looks like part of it. Just make sure you keep it according to the Adsense Terms of Service. You should also consider placing an ad block at the end of your content, so you can capture those who read all the way through. Remember, even though the content is important, you really want your visitors to click on the ads.
Maybe your primary purpose may not be to generate cash. You may be passionate about your subject and want to share your views with the world. You can do this while still allowing some monetization. In this case you do not want your ads to take away from your content. Consider placing the ad units to the side or at the bottom where the visitor can see them after reading all the way through. It’s up to you. As with any endeavor, it is a good idea to test what you are trying. If placement in one spot doesn’t seem to be working, then you might try moving things around.
Did I mention the dreaded test word? Actually testing when it comes to Adsense is fairly easy and straight forward. Just log into your account and take a look at the information on tracking that is located there. Once you have your tracking information set up, you can see which ad units are working and which ones are not. Change one thing at a time and retest. Keep at it until you are getting consistent results.
